Partnerships
We help partners find storytellers and create authentic, human storytelling in sport.
The FA: Respect The Standard
Concacaf: Heritage
Manchester City US: Our City, Our Stories
Vodafone: See it. Believe it.
SailGP: Stories From The Stands
Our work feels different from standard partner-led content because it is built on authenticity, meaning, and integrity. Our remote, first-person methodology also offers a more agile, cost-effective, and sustainable alternative to traditional production shoots.
We offer three core services:
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We identify, recruit, and support storytellers through our global community and wider network.
Working from bespoke briefs, we find people with real stories and distinctive perspectives across countries, cultures, communities, and all areas of sport. Our casting process is relationship-led and grounded in a duty of care to our storytellers and partners.
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We develop storytelling concepts tailored to partner objectives, audience needs, and the people at the heart of the story.
From there, we brief and guide storytellers to capture their experiences in their own voice, bringing together in formats such as short-form video, photography, and written word, and live spoken storytelling. We then shape the captured content into high-quality storytelling assets for partner channels and campaigns.
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We create live storytelling experiences that bring real human stories into the room.
From intimate spoken storytelling events to award ceremonies and exhibitions, we help partners create live experiences that connect with audiences, stakeholders, media, and communities in ways that feel engaging, memorable, and human.
Click here to explore our Live section to see how these experiences come to life.
Our Partners
Testimonials
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“Throughout the entire collaboration, Goal Click consistently operated with proactivity and professionalism. Their dedication to our project was evident, and their ability to leverage their global network and content curation skills made them a terrific partner.”
Heidi Pellerano
Chief Commercial Officer
CONCACAF -
“Goal Click has a totally unique proposition…They have an in-depth understanding and connection with football communities across the world and our work together has allowed us to showcase amazing stories from every echelon of the sport.”
Sebastian Bell
PR Director Europe
adidas -
“We partnered with Goal Click on a groundbreaking project to showcase fans during Bayer 04 Leverkusen's historic season. This was a pivotal moment for Bundesliga, marking the first time we embraced a first-person storytelling approach directly from a Club’s fanbase.”
Martin Jäger
Head of Digital Marketing
DFL Deutsche Fußball Liga