Goal Click Originals: 2023 FIFA Women’s World Cup

Our 2023 FIFA Women’s World Cup storytelling series was our most ambitious elite women’s football series to date, featuring 19 storytellers from 17 nations across six continents.

The final squad of storytellers included some of the most recognisable players in the women’s game, from Naomi Girma (USWNT) and Thembi Kgatiana (South Africa) to Jessica Silva (Portugal) and Charli Grant (Australia). 

Goal Click gave players the power to tell the story of their football life, community, club seasons, and training camps as they prepared for the tournament. The stories launched on Goal Click’s channels both before and during the tournament, and an exhibition was hosted at Equal Playing Field in Sydney before the Final. 

The series was covered by media including 90min, FourFourTwo and VERSUS, while organisations including FIFA, USWNT, Sweden WNT, COPA90, and Concacaf promoted the content on social media. Naomi Girma’s story was our most viewed of all time, part of a 101% increase in web traffic during the tournament.