UK Sport: PLx Awards 2023 & 2024

Partnering with UK Sport, we showcased the stories of 42 award nominees across two consecutive years of the PLx Awards, in 2023 and 2024.  Across both years, our challenge was to move beyond traditional awards night content and captivate the audience with original storytelling.

To achieve this, we told the stories of the nominees through the people who know them best, those within their inner circle. We briefed and guided the nominators to capture raw and authentic content with the nominees. The final, curated, and edited content was featured at the awards night and on UK Sport and governing bodies social media channels.

The result was  two groundbreaking PLx Awards Ceremonies, with 2023 laying the foundations for further success in 2024. The content became UK Sport’s top performing on social media in 2023, with a 376% increase in video views and a 72% increase in CTR compared to the previous year's content.

“The Goal Click content brought a new dimension to our awards ceremony. The stories shared by the nominees added a layer of authenticity and depth that transformed our event into more than just a recognition of achievements. Goal Click's contribution was pivotal in elevating our awards night to new heights, creating a lasting impact on everyone involved”

– Dame Katherine Grainger, Chair, UK Sport