ThinkMarkets x Liverpool FC: Trade The Moment

We worked with ThinkMarkets, official partner of Liverpool FC, to create a brand film that would emotionally resonate with supporters.

Despite the challenge of shooting live content in eight different markets across two matches during the Christmas season, we utilised our first-person content methodology to capture authentic fan stories of their matchday experiences.

From Melbourne and Hanoi to Liverpool and the Arctic Circle, we found and recruited passionate Liverpool FC fans from around the world to share how they support their team.

Goal Click managed the entire content creation process, from briefing and managing the fan storytellers to curating the content, before handing over to the production agency (Pitch) to edit the final brand film.

The result was a 60-second film that became the most viewed content on ThinkMarkets’ channels, with an average YouTube view time of 52 seconds and a 92% view-through rate.