Marriott Bonvoy x Visa: The Journey

For Marriott Bonvoy and Visa’s The Journey campaign, Goal Click found passionate supporters from three key European markets for Marriott - England, France and Germany - to be surprised with a trip to the 2026 FIFA World Cup. Our casting brought forward fans whose personal stories show what watching their national team means to them.

The wider campaign generated nearly 2.7 million organic views and 21,820 engagements, spanning 16 pieces of content and 36 assets.

The brief called for fans whose commitment to their country extended beyond watching the big games. We sought out supporters who travelled long distances to follow their team, built matchday rituals into everyday life or held a deeply personal connection to their national football culture. Crucially, they needed to be fans who were not planning to attend the tournament, giving the surprise trip real significance within their own story.

Drawing on our network and connections across the three countries, we ran an extensive casting process to uncover a broad range of supporters and understand what their national team meant to them. We developed detailed fan profiles for Marriott Bonvoy and Visa, giving them a carefully curated pool of potential participants and the personal context behind each candidate.

The fan episodes were released as YouTube Shorts on Marriott Bonvoy’s channel, forming part of the wider The Journey activity. 

Through casting that considered the strength of each story, Goal Click helped Marriott Bonvoy and Visa build the campaign around genuine emotional connections to football. The result gave the surprise trips a personal foundation - supporters whose devotion to their country made the journey matter.