Marriott Bonvoy x Manchester United: Near & Far

In partnership with Marriott Bonvoy, we helped bring to life United: Near & Far - a documentary series celebrating the passion of Manchester United fans across the globe.

As part of Marriott’s sponsorship of Manchester United, we worked to uncover the stories of inspiring Reds from Mumbai, Mexico City, and Manchester. After running an extensive casting process, we delivered a comprehensive range of detailed fan profiles. Ensuring Marriott and production partner Kode had a clear picture of each potential storyteller before selecting the final three.

The chosen fans were filmed in their home cities before travelling to Manchester for a once-in-a-lifetime experience. Their journeys culminated in going behind the scenes at Old Trafford, meeting first-team players and club legends, and spending a night in the exclusive “Suite of Dreams” at the stadium before watching a live match.

Released as part of Marriott’s global United: Near & Far campaign, the films captured the deep emotional connection between fans and their club, no matter the distance. The content created was one of Marriott’s most viewed and engaging, with over 136,000 views to date.

By identifying authentic voices, we helped Marriott Bonvoy leverage the power of fan storytelling to bring Reds around the world closer to the heart of Manchester United.