Eintracht Frankfurt: Made in Frankfurt

We partnered with Eintracht Frankfurt to create a storytelling series exploring how the club’s energy, traditions and spirit travel far beyond the city, through the eyes of two US-based supporters during the 2026 FIFA World Cup.

While the club’s ‘Made in Frankfurt’ campaign celebrated players shaped by their time at Eintracht before taking to the world stage, our series explored what that idea meant for supporters. The goal was to strengthen the club’s connection with its international fanbase in the US during a major moment for football in the country.

Our content was part of a wider ‘Made in Frankfurt’ campaign that generated more than 13 million impressions and 484,000 interactions during the World Cup. More importantly our storytelling series gave Eintracht Frankfurt a deeper understanding of its US supporters and a new way to celebrate them, showing how an identity rooted in one city can create connection and belonging thousands of miles away.

Recruited through the club’s US Fan Club, two supporters documented their experiences around Germany’s opening World Cup match using self-shot video, analogue and digital photography, and written stories. Their perspectives revealed how they follow Eintracht from afar, carry its identity into everyday life, and bring the club’s spirit into World Cup celebrations.

Goal Click led the process from storytelling strategy and recruitment through to capture, editing and delivery, creating short films, photographs and first-person written stories. Published through collaborative posts across Goal Click and Eintracht Frankfurt International’s Instagram and Facebook channels, the content enabled the club to share its supporters’ experiences as the tournament unfolded.

“This project gave us a new and engaging way to connect with our international fanbase. Through Goal Click’s first-person storytelling approach, we were able to showcase the World Cup experience through the eyes of our supporters and highlight authentic stories that reflect the culture, values, and global reach of our club.”

— Rebecca Tannenbaum, Content Manager International, Eintracht Frankfurt

Click here to explore Lukas’ full story and here to explore Christoph’s full story.