The FA Cup Memories

Do you have an unforgettable FA Cup moment that still gives you goosebumps?

We are teaming up with The FA and Carling to find passionate football supporters to take part in filming for a new campaign that will be featured across FA and Carling channels around the Men’s and Women’s FA Cup semi-finals in April.

Filming will take place in mid-April at Wembley Stadium (TBC), with exact dates, times, and locations confirmed upon selection.

Who are we looking for?

We are looking for fans, whether individuals or groups of two (family or friends, with everyone over 25), who have a special memory of the FA Cup through their Men’s or Women’s team.

Were you there for a historic semi-final or an unforgettable final? Was your first ever match a classic FA Cup tie? Is there a goal, a player, or a defining moment that still gives you goosebumps? Did you celebrate a famous victory with your parents or grandparents? Was there a breakthrough moment in the Women’s FA Cup that meant everything to you?

We are looking to hear from fans of the following clubs:

Men's Emirates FA Cup:
- Arsenal
- Chelsea
- Manchester City
- Port Vale
- Liverpool
- Leeds United
- Southampton
- West Ham

Women's Adobe FA Cup:
- Arsenal
- Birmingham
- Brighton
- Charlton
- Chelsea
- Liverpool
- Manchester City
- Tottenham

If you have a personal FA Cup memory from 1992 onwards, we would love to hear your story!

If you have any personal items connected to that memory - such as photos, tickets, or memorabilia (for example a photo of you at the game) - that would be a great addition!

What do you have to do if you are selected?

If you are shortlisted, we will ask you to send us a short video submission.

If selected, you will be filmed by The FA. You will be asked to share your personal FA Cup memory.

You will be asked to wear your club’s colours, as long as they do not feature any rival brands to Carling (i.e. other alcohol brands) or FA Cup sponsors.

Candidates will be notified of selection as soon as possible.

What do you receive if you are selected?

You will be rewarded for your participation with two tickets to the semi-finals of either the Men’s or Women’s FA Cup, along with a crate of special Carling cans.

All reasonable travel expenses to and from the filming location will be covered on the day of the shoot.

Are there any requirements you must meet to apply?

You must:

  • Have a personal memory about the FA Cup from 1992 onwards.

  • Be aged 25 or older.

  • Be available for a full day to attend the film shoot in London, details pending.

  • Be able to transport yourself to the filming location. Travel expenses will be reimbursed.

  • Be comfortable with being filmed for alcohol-related content.

  • Be comfortable with being filmed and the content being shared on The FA and Carling social media channels.

How can you apply for this opportunity?

Please complete the following submission: